A VELO Freezing Peppermint can, from the official VELO UK store. Image source: gb.velo.com product gallery, recorded in the launch manifest.
What is VELO?
VELO is a brand of nicotine pouches. Its official UK FAQ calls it a tobacco free nicotine alternative for adult smokers and nicotine users, and describes the pouch as a small, discreet pouch containing nicotine and other ingredients, placed under the upper lip.
The brand states that VELO was born in Sweden and is produced in Europe, and it tells buyers to check the label on the can for specific manufacturing details. This directory lists VELO as a pouch only brand.
VELO is not snus. The brand's FAQ makes the point itself: snus is a traditional oral tobacco product, while VELO contains no tobacco. Our guide to snus vs nicotine pouches covers the wider distinction.
What does VELO make?
The official UK store sells VELO in a wide set of flavours, grouped in families such as mint, berry, citrus and fruit. Product names on that store at the time of writing include Freezing Peppermint, Bright Spearmint and Ruby Berry. Flavour line ups change and differ by country, so treat any list, including this one, as a snapshot of one market on one date.
A VELO Bright Spearmint can, from the official VELO UK store. Image source: gb.velo.com product gallery, recorded in the launch manifest.
The UK FAQ lists two can formats by count. A slim can contains 20 pouches. A mini can contains 15 pouches. The brand's homepage describes the range as pouches in various flavours and nicotine strengths, in its own words offering a smokeless and spit free alternative to traditional tobacco products.
Older shoppers may know this product as LYFT. The VELO FAQ states that, apart from the name, the design and a new range of flavours, VELO is identical to LYFT, made the same way with the same ingredients and from the same producer.
How does VELO label strength?
VELO prints nicotine strength in milligrams on its products, and its UK FAQ lists the current UK strengths as 4mg, 6mg, 10mg and 11mg. Other markets publish different ranges. The brand's Swiss FAQ describes a core range starting at 4mg and going up to 17mg, which is why no single VELO strength list is global.
Milligrams also need care when you compare across brands. A figure can describe nicotine per pouch or per gram, and the two are not the same measure. Our strength chart by brand explains the systems side by side, and how to read a nicotine pouch label shows where each figure sits on a can.
A VELO Ruby Berry can, from the official VELO UK store. Image source: gb.velo.com product gallery, recorded in the launch manifest.
How do you use a VELO pouch?
The brand's instructions are four short steps. Twist the lid to open the can. Tuck a pouch between your upper lip and your gum. Expect a slight tingling sensation at first, which the brand says fades over time. Keep the pouch in place for up to 30 minutes.
VELO is not to be chewed, sucked or swallowed, and a pouch should never be reused. The brand advises disposing of used pouches in the waste compartment in the can, then disposing of the can responsibly.
Where is the official VELO site?
The official brand home is VELO at velo.com. Country sites carry the local range and the local rules, and the UK site applies age verification before selling, because the product is for adult smokers and nicotine users only. The Snus Store does not sell VELO or any other product. We link out so you can verify this entry at the source.
VELO's own pages carry the standing warning that applies across this directory: this product is not risk free and contains nicotine, which is addictive. If you do not already use nicotine, the brand says you should not use this product.
FAQ
Is VELO snus?
No. VELO's own FAQ says snus is a traditional oral tobacco product and that VELO contains no tobacco. It is a nicotine pouch, a separate category covered in what is white snus.
What strengths does VELO come in?
The official UK FAQ lists 4mg, 6mg, 10mg and 11mg for the UK. Other markets publish different ranges, so check the official site for your country rather than relying on a figure from another market.
How many pouches are in a VELO can?
Per the UK FAQ, a slim can holds 20 pouches and a mini can holds 15. Confirm the count on the can or the local product page, because formats can change.
Is VELO the same as LYFT?
Yes, per the brand. The VELO FAQ states VELO is the renamed LYFT product, made the same way, with the same ingredients and the same producer, with a fresh design and new flavours added.
Where can I verify VELO product details?
On the official country site, starting from velo.com. The product pages and FAQ for your market are the source this entry was built from, and they are the place to confirm any detail before buying.
Bottom Line
VELO is a useful directory entry because the brand publishes unusually complete FAQs. Use them. Strengths, can counts and flavours are all market specific, and the official site for your country is the version that counts.
Related entries: ZYN nicotine pouches, the brand directory, and buying guides.